Casio Middle East and Africa and Cairo Trading Host Special Music Event Featuring Hisham Kharma

08/02/2025 Cairo, Egypt – Casio Middle East and Africa, in collaboration with Cairo Trading, organized a special music event in Cairo featuring the Egyptian music producer, Hisham Kharma. Known for blending traditional Middle Eastern influences with modern styles, Kharma captivated audiences with a performance that highlighted the high-quality capabilities of CASIO Privia PUG series.

“We are thrilled to collaborate with Hisham Kharma for this event,” said Takashi SEIMIYA, Managing Director of Casio Middle East and Africa. “His work seamlessly merges cultural heritage and modern sounds—an approach that matches Casio’s aim to inspire musicians with innovative yet accessible instruments.”

During the event, guests experienced firsthand how Casio’s instruments bring together cutting-edge sound technology, portability, and user-friendly features. Cairo Trading played a key role in connecting Casio with Egypt’s dynamic music community, ensuring that more artists and enthusiasts discover how versatile these instruments can be.

This event reflects Casio’s wider vision of nurturing music education and artist development in the Middle East. By teaming up with established creators like Hisham Kharma, and working closely with local distributors such as Cairo Trading, Casio continues to support emerging talent and contribute to a vibrant musical landscape in the region.